Paper + Spark nabs former Versa global business director, Guy Munro, to head innovation and tech practice
Two-year-old consultancy Paper + Spark has hired Versa’s former global business director, Guy Munro, to head up its innovation and technology practice.
As head of innovation and technology, Munro will also enhance the company’s voice experience capability, joining a group of strategic consultants including former J Walter Thompson MD, Paul Everson, and ex MD of Hill+Knowlton Strategies, Penelope Holloway.
“Having partnered with Guy in the past and worked closely on projects together, the current climate, and demand for virtual agents and voice, has afforded us an opportunity to expand and bring his expertise closer to our business,” said Paper + Spark founder, Zeina Khodr.
“While these are uncertain times for some businesses, I am determined to use the current climate to continue to reinvent our business and push aggressively forward.”
Munro added that, “with an already impressive list of responsive clients, it didn’t take much for Zeina and the team to convince me to jump onboard”. With each capability – voice, content marketing, PR, social and digital, and creative – led by former agency executives, Munro said the model was a drawcard.
“I admire that the leadership team all represent different disciplines but come together to work seamlessly to deliver work without ego and with respect for each other,” he explained.
“The clients and briefs are at the centre of the business and the leadership team are not only leading the business, but hands-on client leaders as well – I like that approach, and that’s why I joined.”
Munro added that, after spending more than two years at voice experience agency Versa, voice experience “should be on every marketer’s roadmap”.
“Call centres have a large role to play, along with distribution channels and sales teams needing to find new ways to reach, respond and connect with audiences,” Munro said.
“Our offering is designed to help alleviate this and bring organisations and audiences closer together with demonstrable, measurable ROI.”
Khodr agreed that the “new wave of digital natives” are “set to use voice first and foremost”, which demanded Paper + Spark improve its capabilities in the space.
“Voice is the most intuitive form of communication and harnessing this power can have life-changing effects,” Khodr said.
Paper + Spark was founded by Khodr, and has a team of 12 consultants, and planned offices in Sydney, Perth, Northern NSW and Melbourne. Rebecca Martin, former managing editor of brand marketing at RAC WA, heads up the Perth office, while Clifford Fram, the former editor in chief of Australian Doctor Group, leads the healthcare practice.
“Clients respect that we’re all hands-on senior consultants, don’t have the big agency overheads or offices and specialise in specific areas of expertise,” Khodr added.
Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.
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