Paper Stone Scissors appointed by Highpoint Shopping Centre
Melbourne’s Highpoint Shopping Centre has appointed Melbourne-based agency Paper Stone Scissors.
The announcement:
Highpoint Shopping Centre is thrilled to announce the appointment of Melbourne-based agency Paper Stone Scissors as its new creative partner.
The appointment of Paper Stone Scissors comes as Highpoint continues its $300 million development which will see it become home to the west’s first David Jones department store, approximately 100 additional specialty stores, Woolworths and a new fresh food market, adding to the centre’s existing 400 retailers.
After a competitive pitch process involving three other agencies, Highpoint has tasked Paper Stone Scissors with rolling out its new brand direction ahead of the centre’s development launch in the last quarter of 2012.
A full service agency, Paper Stone Scissors will be working on Highpoint’s creative executions across digital, print and in-centre.
The agency will commence work in March 2012 and unveil Highpoint’s new brand execution in late 2012.The new direction will re-fresh the current Highpoint brand, reinforcing the centre’s position as a cornerstone of Melbourne’s west where one million people from all walks of life come together to discover new things and celebrate their irrepressible love for food, fashion and life.
Highpoint Shopping Centre General Manager, Craig Osborne, says of the agency’s appointment, “We are delighted to have Paper Stone Scissors on board to launch our new brand in the lead up to unveiling Highpoint’s new development.”
Paper Stone Scissors Creative Director, Andrew Majzner, says, “We are thrilled to be appointed to work with the Highpoint team on all aspects of the brand. When we first received the brief for the pitch, we were excited about the clear, ownable position created for Highpoint and were instantly inspired to bring this to life. Paper Stone Scissors have been appointed at a very exciting time for Highpoint.”
Source: Paper Stone Scissors press release
