F.Y.I.

SBS rebrands content sales division

February 29, 2012 11:49

In preparation for MIPTV 2012, SBS has rebranded its content sales division to SBS International.

The announcement:

SBS has rebranded its Content Sales division to SBS International as it prepares to take one of its strongest ever offerings to MIPTV 2012, reflecting its focus and commitment to distributing exciting content to audiences around the world

SBS International, Head of Programme Sales, Lara von Ahlefeldt said: “As Australia’s leading multicultural broadcaster, SBS’ content is unique and culturally diverse, and as a result we’re seeing a growing demand for our programs internationally.

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