Papers review: Slow-going for Nine; the bad ship Blue Freeway; Walton returns with a mean new haircut
In a quiet news week, the good journalist turns to their diary, and that’s what today’s media and marketing sections have done, with the AFR and The Oz looking forward to the Winter Olympics, future TV shows and today’s digital TV conference.
Australian Financial Review
The Fin reports that Nine is receiving “a cool response” to its ad packages for next February’s Vancouver Winter Olympics.
The paper also reports that mobile phone radio service Stripe– part owned by M&C Saatchi exec David Whittle – is preparing to launch a marketing push. The 31-channel service has been marketing itself to Optus custoemrs since December, and a deal has now been done with Telstra too.