F.Y.I.

Paramount Australia and Magnite partner to offer programmatic access to Paramount+ inventory

July 15, 2025 8:57

Paramount Australia will use Magnite’s technology to offer “programmatic access to Paramount+’s premium streaming TV inventory in Australia for the first time”.

The announcement:

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Topics

Magnite Milan Blazevic Paramount Australia Yael Milbank

Latest

Nielsen MD Monique Perry sacked, set to sue for unfair dismissal

Vinyl chief operating officer Joel King departs

Unmade Index feels the global wobble, beats ASX

Change afoot at Omnicom: TBWA’s Lisa Brown to lead Australia production

Ritson: Despite Snoop and Katy, Menulog's collapse was inevitable

Paramount Australia and Magnite partner to offer programmatic access to Paramount+ inventory

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE