Paramount/Ten to go at AFL ‘like an 18yo in an all-you-can-drink bar’: Willee

Early on Wednesday morning, The Age reported that a joint bid by Network Ten and its parent company, Paramount will be for ‘everything’ as global streaming bosses have congregated in New York for meetings with AFL executives.

The bid for the rights, beginning in 2025 has seen Paramount enter the fold, as well as Amazon, which is set to produce a bumper deal – far greater than what the AFL currently earns for its broadcasting rights.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.