Park and Young link up for new Melbourne PR agency
Two of Melbourne’s most experienced PR practitioners have linked up to create new consultancy parkyoung, Mumbrella can reveal.
Trevor Young, a co-founder of Spark Communications which he was joint MD of until he left last year, has joined David Park, who had headed up the Melbourne office of Queensland agency Three-Plus.
Young, left, and Park
Young writes one of Australia’s best known marketing blogs, PR Warrior and was a co-founder of brand experience agency Ignition, while Park previously held high profile roles as Foster’s communications and policy manager and director of media relations for Lion Nathan.
Young said:
“We talk a lot about ‘fresh experience’. Between us Parky and I have considerable experience working at the coalface; we know what works well in a traditional sense, but we’re also in a position to add a strong degree of thought leadership and creative ideas.
“Companies and brands today need smart, pragmatic senior counsel. But they’re also screaming out for fresh thinking, particularly in the area of new media and the challenges and opportunities it presents in a PR and brand reputation sense.”
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