Parramatta Eels extend partnership with ALAND

ALAND is confirmed to be continuing its role as a major sponsor for the Parramatta Eels for three more years.

The announcement:

The Parramatta Eels are pleased to announce that ALAND will continue as a major sponsor of the Club for another three years, under a new agreement signed this week.

The partnership arrangement, which begins at the start of the 2025 season, will see ALAND’s logo continue on the Top Back of jersey, while moving away from the Front of Jersey to focus on other key strategic initiatives. This agreement will last until 2027 which will be ALAND’s 11th season as a major sponsor of the Club.

ALAND founder Andrew Hrsto says the new sponsorship deal cements a strong relationship between the two organisations, and underpins ALAND’s deep commitment to the community of Western Sydney.

“We are thrilled to be continuing our long-running partnership with the Parramatta Eels Rugby League Club and look forward to delivering strong community outcomes together,” he said.

Mr Hrsto says the decision to focus on just the top back is a strategic one and will allow the company to pursue a number of other broader community philanthropic initiatives.

“As a lifelong Eels supporter, I have personally been invested in supporting the club over the past eight years.

“This exciting renewed sponsorship agreement crowns what has been a very happy and successful partnership and takes us forward to 2027,” he said.

Parramatta Eels CEO Jim Sarantinos echoed these sentiments and welcomed the extension of the partnership.

“ALAND has been a fantastic partner of the club for eight years and we are very grateful that their support will be continuing for at least a further three years,” he said.

“We know ALAND has a deeply embedded community focus and we look forward to working closely with them on the delivery of impactful community initiatives in 2025 and beyond”.

ALAND is a leading Sydney property developer and builder, and the company’s time as a major partner of the Parramatta Eels has coincided with a number of club milestones, such as the transition to CommBank Stadium, the launch of its NRLW program and the 2022 NRL Grand Final.

Source: Parramatta Eels


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