Party ads focus on the new

Tim Burrowes

August 5, 2013 3:30

Labor and the Liberal Party have both launched election ads centring on the word new and featuring the respective party leaders.

Labor’s ad – A New Way – features PM Kevin Rudd addressing the camera about what the party stands for and urging supporters to volunteer to help in the coming campaign.

And the Liberal Party ad – New Hope – features images of young people, scientists and families along with a voiceover from Tony Abbott.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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3 COMMENTS

Anonymous 5 Aug 13

Great campaign line. It has real creative legs going into the next month political hoopla…

A New Way… To stab your party mates in the back and take control.

A New Way… To over promise and under deliver.

A New Way… To propel the country into an economic black hole.

Brilliant!

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NJK 6 Aug 13

That last shot of Abbott in the ad – it’s a Derek Zoolander doppelganger

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Anonymous 6 Aug 13

No Hope … if you vote for Tony Abbott.

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Party ads focus on the new

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