Pathmatics’ top 10 Australian brands with biggest ad spend budget

July 19, 2022 3:04

New data from the marketing intelligence platform, Pathmatics, has revealed the top ten Australian brands when it comes to digital ad spend throughout H1 2022.

Menulog took the top spot with the majority of spend within the first few months of the year as fear of the new Omicron COVID-19 variant was high and consumers flocked to online food orders.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics