Society adds Unilever Australia, Liptember Foundation to client roster
Communications agency Society has added Unilever Australia and Liptember Foundation to its client roster.
The agency will lead Unilever’s PR activity in Australia, focusing on the company’s sustainable business roadmap, the Unilever Compass, and positioning the manufacturer as a future-centric business.
Dena Vassallo
Society founder and CEO, Dena Vassallo, said: “We’re incredibly excited to be working with Unilever in Australia.
“Together, we’ll work towards helping Australians connect that the brands they use every day to look and feel good, are also doing good thanks to the ways Unilever is driving climate action, reducing waste, and creating a diverse, equal, and inclusive world.”
Unilever Australia’s head of sustainable business and communications, Brooke Sprott said Society’s experience within the FMCG sector will help Uniliver push the sustainability message.
“We look forward to working with Society to further bring to life Unilever’s purpose to make sustainable living commonplace.”
Women’s mental health not-for-profit Liptember Foundation has also handed its PR account to the agency.
“We look forward to working with the Society team as they help us amplify our voice as the trusted leader in the women’s mental health space.
“It’s always great to partner with like-minded people who are just as passionate about increasing awareness for women’s mental health whilst destigmatising mental illness”, said Liptember’s marketing and communications manager, Katrina Locando.
The new clients come after the agency’s Optus PR account win.
The agency has added three new hires including Amy Medcalf as marketing communications and production manager, Meriel Killeen as marketing communications consultant and Anoushka Gaba as marketing communications assistant.
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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