F.Y.I.

Patts Sydney names Alex Hay head of broadcast production

GPY&R Sydney has appointed Alex Hay as head of broadcast production. Hay joined the agency last year from Luscious International, where she was marketing director.

The announcement:

Alex Hay has been named head of broadcast production for George Patterson Y&R Sydney.

Hay joined the agency last year from Luscious International where she was Marketing Director of the group’s commercial, film and music video divisions. She also helped establish and produced film projects for Viscious, Luscious’ emerging director division.

She also has significant account management experience, before transitioning to production, Alex worked on various accounts locally, before heading overseas for a three year stint in New York with Y&R Brands, working on Citibank, AT&T and United Nation’s business.

Hay will head a growing broadcast production team at GPY&R which has also recently recruited additional editing, production and sound production staff to work in their in-house production facilities.

GPY&R Sydney MD, Phil McDonald said that Hay had managed a formidable workload since joining Patts and had been integral in driving increased production business through the company’s in-house facilities.

“Our TV production and digital schedules have more than tripled over the past few months due to new business wins and Alex has been a critical player in getting our work through the pipeline.  Her promotion to head of broadcast production is testament to her hard work, and her value to GPY&R Sydney”.

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