Paul Bradbury quits in wake of Omnicom changes
TBWA boss Paul Bradbury has resigned after changes at Omnicom that have seen Nick Garrett confirmed as CEO of a new group structure.
Bradbury had been with TBWA for nearly 20 years, having joined in 2006.
In his role, he oversaw agencies in the TBWA Australia and New Zealand group, including TBWA Sydney, Melbourne and Auckland, +61, TBWA Media Arts Lab, Eleven, Fleishman Hillard, Fabric, Bolt, and TBWA Sustain.
Paul Bradbury
“Having worked at TBWA\ for nearly 20 years, this step feels like a natural progression,” Bradbury said in a statement.
“I’ve had the privilege of building something very special, with brilliant people by my side. I’m incredibly proud of the culture we’ve shaped, one built on generosity, creative hunger and a deep belief in disruption.”
Troy Ruhanen, global CEO of Omnicom Advertising Group, said in the statement: “For almost two decades, Paul built trust and respect with some of the country’s most accomplished marketers, resulting in long term partnerships within a highly competitive pitch environment. He led with the kind of creative ambition that left a mark on the industry, and the agency he helped define.
“We thank Paul for the value he has created not just for TBWA\Australia and New Zealand, but the wider TBWA collective, and we wish him all the very best.”
Bradbury’s departure comes following Omnicom’s major announcement on Tuesday morning. The holdco confirmed the return of Nick Garrett as CEO of Omnicom Oceania, a new combined structure of Australia and New Zealand.
Overseeing both Omnicom Media Group and Omnicom Advertising Group, Garrett’s remit includes media, creative, PR, performance marketing, and production. The move had been widely anticipated in the trade press. He reports directly to global chairman and CEO, John Wren, with Omnicom Oceania acting as a “pilot” model for the holdco.
TBWA has been on a strong run over the past two years in particular. It finished 2024 with a number of major new business wins, including the Australian Defence Force, Kraft Heinz, and Helga’s.
The agency has also spent the first half of 2025 getting “future fit”, by investing heavily into AI. It appointed Lucio Riberio in May as its first chief AI and innovation officer. He operates across both internal and client-facing functions, helping scale AI capabilities throughout the TBWA network nationally.
Shortly after Ribeiro’s appointment, TBWA launched a new service called ‘Rise’, designed to ensure brands remain discoverable and recommended within AI-driven platforms. According to him, Google has “publicly buried the web alive” and “brands that move now will have a true first-mover advantage”.
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Lauren McNamara was the associate editor at Mumbrella. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS. She left Mumbrella in August 2025.
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Perhaps a few of the TBWA staff and ex staff could say thank you to Paul for all he’s done for them over the last 20 years.
The lack of grace in our industry is depressing.
To me he was a great leader,mentor and a decent human being,for which I thank him and wish him well.
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