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Paul Gilbert to lead OMD’s social media offering

OMD has appointed a boss for its social media offering OMD Word.

we_manage_socialPaul Gilbert was previously running a social media agency he founded called We Manage Social. The agency appears to now be defunct, with its website no longer online.

According to the OMD announcement: “Gilbert brings with him over 11 years of digital media and new media experience within the Australian market place, working across a wide range of industry sectors including retail, FMCG, telecoms, finance and TV broadcasting. With a passion for the changing media landscape Gilbert has managed and developed digital media teams focused on creating unique content and ensuring clients successfully leverage their products, services and brand across all new and emerging channels.”

Paul_Gilbert omdBefore We Manage Social, Gilbert was head of digital at troubled digital operation Hyro. he was also head of new media and sports management agency IMG, and technologies director at the now defunct digital agency NetX.

Alistair Henderson, national head of strategy at OMD, said “We’re very excited to have Paul join OMD to lead the growth of our social media offering and its integration with the agency’s combined skillset. Paul has deep digital experience that goes to the heart of enterprise digital strategy. He will add substantially to the strategic, creative and commercial thinking we provide OMD clients.”

Gilbert said: “I could not be more happy to join OMD at this time. I believe the combination of OMD’s exceptional client list and the rapidly maturing social media market place make this a truly unique and exciting opportunity.”

Gilbert will be  joined by newly appointed social media strategist Grace Gordon who previously worked with boutique agency Rodeo and at Soap Creative.

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