‘CBS wants to control it, it’s as simple as that’: Ten confirms exit from MCN
Network Ten has confirmed it will terminate its contract with Multi-Channel Network, telling an audience at Advertising Week is was not about drama, but rather CBS controlling monetisation of content.
It comes after News Corp’s The Australian reported the venture was set to end this morning, with Ten bringing sale in-house.
Adweek 2018 ThinkTV panel (L-R) Kurt Burnette (Seven), Michael Stephenson (Nine), Mark Frain (MCN), Kim Portrate (Think TV), Rod Prosser (Ten), Nicola Lewis (Group M)
I wonder what this means for MCN’s Ten partnerships team…
What’s happening with CBS all Access, was anything mentioned?
hospital pass to Frainey! Tough re-build ahead
Blind freddy knew this was going to happen
Great result for MCN, their majority owner will make CBS pay dearly to get out of the JV, and then MCN can tidy up their offering without worrying about shit ratings. Win.
At last, the first stage of the next big move in the media consolidation landscape has been formalised with this announcement. Let’s watch it unravel.
Makes sense given that CBS will only see 25c in every dollar of ad revenue, and with Ten’s acquisition price most likely indebted on Ten’s books.
Wonder what News’ next move will be?
Another agency – have you checked out the Foxtel ratings recently???
I had no idea!
Go Foxtel go.