Paul Payne – formerly of Thinktruck, Mediacom, OMD, and PHD – joins Hearts & Science as chief strategy officer

Hearts & Science, Omnicom Media Group’s newest media agency, has appointed Paul Payne as chief strategy officer.

It’s not the first time Payne has worked with OMG, having previously served as chief strategy officer at OMD and managing director at PHD across the APAC region. Most recently, Payne co-founded strategy and creative consultancy Thinktruck, working with clients such as Carat – where he was head of strategy in the early 2000s – Mediacom – where he worked for six years in chief strategy officer roles – OMG, and Vice.

The Hearts & Science role will have Payne overseeing strategy and planning nationally, and supporting new business for the agency, which launched in the local market at the start of last year.

Payne joins Hearts & Science after more than three years working on his own consultancy, Thinktruck

CEO Jeremy Bolt welcomed Payne back to OMG and said that, in the context of COVID-19’s challenges, Payne’s experience is more needed than ever.

“This is a pivotal time both in the Hearts journey and for the broader industry. We have all been challenged by recent events to rethink how we look at things,” Bolt said.

“For our clients, one of the opportunities is to look at how they connect with people and to ask how they can play an increasingly valuable role in their lives. For Hearts this is by designing and delivering more innovative customer journeys and experiences. Now more than ever this is about business success, not just media success.

“Paul brings a wealth of experience to drive strategy for our clients at this time.”

Payne, who will start in the role on 1 July, added: “I’m chuffed to be joining the Hearts team. They are a great bunch of people using data and technology in innovative ways to open up fresh possibilities for brands.

“Helping to grow this spirit of invention and exploration is what excites me the most.”

After launching in Sydney and Melbourne last February, Hearts & Science expanded to New Zealand in September, and Perth in December through a partnership with local independent agency, Rare.


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