Paul Swann and Tom Harber become managing partners at RXP’s The Works

Paul Swann and Tom Harber have both been appointed to two newly-created managing partner roles at creative agency The Works.

Owned by digital consultancy RXP, The Works has promoted Swann after his six year tenure as a creative partner.

Swann and Harber have been promoted to managing partners

Meanwhile, Harber has been head of project management at The Works for the past two years.

In August last year RXP acquired The Works, an agency which was founded in 2002 and has clients including News Corp, Visit Canberra, ING, Sanitarium and Tata Beverages.

In their new roles, Swann and Harber will be responsible for the day to day operations of the agency, which includes its creative output, culture, finance, people and business development.

“It’s an incredibly exciting time for us, we’re now able to combine our skills in brand building with our customer experience expertise to achieve even greater impact for clients. We’re seeing our remit broaden which also means lots of exciting new creative opportunities,” Swann said in a statement.

Harber said: “The industry has struggled to reconcile the impact technology has brought to creativity, but with our partnership with RXP we truly feel like we have cracked the code. We have been working to future proof the agency by developing a model that meaningfully fuses creativity and customer experience with technology enablement.”

Swann and Harber will report into founding partners Damian Pincus and Kevin Macmillan. The third founding partner, Douglas Nicol, will continue to drive strategy across the business.

Pincus said: “Both are massively experienced in building relationships with clients, producing effective work and harnessing the award winning culture we’ve developed at the agency. They understand the business inside out and together with the creative partners will continue to drive the agency and our people forward.”


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