Dr Mumbo

Pauline’s unconventional approach to media management

Yesterday Dr Mumbo reported on former Dancing With The Stars contestant Pauline Hanson’s video in which she lashes the media for its “sensationalist” reporting and her surprise endorsement of citizen journalism app Newzulu.

And the new Senator-elect appears to be employing an unconventional approach to dealing with unwelcome media inquiries… by posting the phone numbers of journalists she doesn’t like on Facebook.

This week The Daily Mail ran this story about the Celebrity Apprentice contestant using what appears to be Coles milk, despite her public support of Aussie dairy farmers: 

Daily MailHanson responded with: “It must be a slow news morning for some outlets. I woke up this morning to find claims I support Coles milk.

Screen Shot 2016-07-07 at 4.26.25 pm“I thought those people without lives might like to see what’s in the fridge today,” she wrote, posting a photo of two bottles of half empty non-Coles brand milks.

Milk aside, Hanson has taken to rebuffing what might be potentially detrimental media inquiries on her Facebook feed with the phone numbers of the journalists attached, as this example from Daily Mail reporter Daniel Piotrowski (Dr Mumbo has blurred his phone number):

HansonDr Mumbo understands Hanson’s supporters haven’t been shy in letting journalists know what they think of their reporting.

In the era of paid, earned and owned media the approach is certainly unconventional, and it’s also unlikely to earn the new Senator from Queensland any additional love from the fourth estate.

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