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Pay TV revenue up 11 percent

According to figures compiled by Ernst & Young and released by the Australian Subscription Television and Radio Association, advertising revenues for subscription TV were up by 11.1 percent in the second half of 2010.

“A third of Australian homes have subscription TV, which regularly accounts for up to 60 percent of viewing in these homes. This diverse audience represents 7.2 million people, watching over 200 channels of genre-specific, quality programming, so it is not surprising that advertisers are seeing the opportunity,” said ASTRA CEO Petra Buchanan.

The report found net ad revenues of $205,844,792 in that period, with a total of $379,889,441 for the entire 2010 calendar year.

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