Paypal launches fashion-focused ‘Bae’ chat bot

Payment platform PayPal has launched a Facebook Messenger chat bot ‘Bae’ which specifically focuses on delivering Australian millennials “quirky and bespoke” online fashion retailers from across the world.

Created by Isobar, ‘Bae’ begins by asking users if you would rather “dress like the Goths dancing under a bridge OR Mick Fanning punching a shark?”, followed by “do you prefer the clothes in Stranger Things (not including the Demogorgon) OR Suits?”.

Bae then serves users three different retailers with the option to click “shop now”, “add to wish list” or “more like this”.

Elaine Herlihy, marketing manager at PayPal, said Bae uses technology to create personalised shopping experiences and recommendations for Australians.

“Innovating for the customer is about understanding their expectations and adding value. The millennial audience is an incredibly important generation. They are mobile-savvy, connected and looking to brands for a personal and convenient experience,” Herlihy said.

Some Facebook commenters have already shared their opinions on ‘Bae’ with one user stating “it’s cool. But needs to be a little more specific with Country…size..etc”.

Another user said: “I like it but you haven’t found anything that would be of interest to me!”

“I tried it a moment ago and it kept repeating the same question over and over…….,” another user added.

Tom McMullan, associate creative director at Isobar Australia, said: “Integrated into Facebook Messenger, Bae was designed to save customers the time and energy involved in finding new places to shop, while empowering them to self-serve from a variety of different online fashion stores that reflect their personal style.”


  • Client: PayPal Australia
  • Digital & social media: Isobar Australia
  • Public Relations: Edelman Australia
  • Social Media: Isobar Australia
  • Media: Vizeum Australia & iProspect Australia

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