Paypal launches fashion-focused ‘Bae’ chat bot

October 13, 2017 11:31

Payment platform PayPal has launched a Facebook Messenger chat bot ‘Bae’ which specifically focuses on delivering Australian millennials “quirky and bespoke” online fashion retailers from across the world.

Created by Isobar, ‘Bae’ begins by asking users if you would rather “dress like the Goths dancing under a bridge OR Mick Fanning punching a shark?”, followed by “do you prefer the clothes in Stranger Things (not including the Demogorgon) OR Suits?”.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.