PBL Media launches Powered to promote Nine/ ACP/ NineMSN cross media sell

Powered PBLPBL – the owner of ACP Magazines, the Nine Network and online joint venture NineMSN – is to launch integrated sales operation Powered.

Powered, which has already soft launched, aims to match the success of Seven’s integrated offering SMG Red which launched nearly two years ago. SMG Red includes the Seven Network, Pacific Magazines, Yahoo!7 and The West Australian.  

Lou Barrett PBLPowered is being led by Lou Barrett, PBL’s director of sales integration and group trading.

Other key personnel include group national sales manager Rachel Partis and group sales/ strategy manager Kasey Doran.

PBL has retained social media agency Daemon Two to promote its launch. Among the social media activity Daemon Two is already embarking upon is the creation of a LinkedIn group for Powered.

Meanwhile, Daemon Two also been hired by Warner Bros Entertainment to run the social media campaigns to launch the home entertainment releases of The Vampire Diaries: The Complete First Season and Gossip Girl: The Complete Third Season in Australia.


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