Pedestrian Group reveals new MD and publisher

Pedestrian has appointed its first managing director and publisher, a month after the merger of Allure Media and the youth publishing group, Mumbrella can reveal.

Group commercial director, Brian Florido, has been promoted as the first managing director of the group. Florido joined Pedestrian in 2012 from OMD, where he spent six years as communications manager.

At the same time, Pedestrian’s former head of editorial, Vanessa Lawrence, will return in the newly created role as publisher. Lawrence, who is currently deputy editor of Qantas Magazine, will now oversee publishing strategy across Pedestrian TV, Business Insider, Pop Sugar, Gizmodo, Kotaku and Lifehacker.