Pendulum Communications appointed by ING Direct
Marketing and PR agency, Pendulum Communications have been appointed by ING Direct for a campaign targeting university students called Map Your Future.
The announcement:
Pendulum Communications, whose clients include Anytime Fitness Australia & South Trade International, were appointed as the marketing and PR agency to work on ING Direct’s latest campaign targeting University Students. The campaign called Map Your Future, involves a series of inspirational seminars running at three University campuses in Sydney and Melbourne which aim to inspire, motivate and help students make important decisions about their next steps in life.
Pendulum Communications worked on the campaign with digital and social media agency The Dubs. Pendulum managed strategy, production, execution and implementation of all elements of the campaign.
In conjunction with the seminars a competition element has been devised which gives students the chance to win one of three months of ‘Paid Inspiration’, each prize is worth $10,000. The competition is open to all university students in Australia and runs from 10 October until 18 November 2011.
The campaign has a large social media focus, which is key to reaching and engaging the target audience, with the seminar information, registration and competition run through a specifically created facebook page www.facebook.com/mapyourfuture.
Source: Pendulum Communications press release
