Peninsula Grammar launches new ‘giant’ campaign
Peninsula Grammar has released a new campaign to empower students, with help from 10 Feet Tall.
The announcement:
Peninsula Grammar has launched a ground-breaking new campaign, ‘Unleash Greatness’, that shows how the School is tapping into the limitless potential within each student to help them soar to new heights.
Says Stuart Johnston, principal, Peninsula Grammar, ‘Unleash Greatness’ is not just a tagline – it is Peninsula Grammar’s philosophy, highlighting the School’s dedication to uncovering the limitless potential within each student. The rich learning environment, exceptional facilities, and team of expert teachers act as catalysts, empowering students to explore their unique strengths. It’s a dynamic narrative of discovering potential, shattering boundaries, and nurturing growth.”
Says Joseph Meseha, managing director, 10 Feet Tall, “Parents fear the thought that their children may go unnoticed, living their lives without discovering their innate talents. In this campaign, we wanted to show parents what it feels like to be fully seen for your talents. With giant students navigating the School campus, this is a physical manifestation of the personal growth offered to students at Peninsula Grammar.”
The execution features giant students seamlessly integrating into the regular-sized landscape, attending classes, and showcasing the untapped potential Peninsula Grammar seeks to unleash.
Says Stuart Black, executive creative director, 10 Feet Tall, “With ‘Unleash Greatness,’ we embarked on an exciting creative journey, seamlessly bringing giants to life through a dynamic blend of green screens, real footage, and cutting-edge technology. The result is an exciting fusion of imagination and innovation that captures the essence of limitless potential.”
The campaign launches across online, social media, OOH, transit and press in areas surrounding the Mornington Peninsula.
Peninsula Grammar
Client: Peninsula Grammar
Principal: Stuart Johnston
Community engagement and enrolment manager: Muriel Bakker
Publications and events coordinator: Tess Chapman
10 Feet Tall
Creative Agency: 10 Feet Tall
Managing director: Joseph Meseha
Executive creative director: Stuart Black
Senior copywriter: Patrick Trethowan
Client services director: Eva Nowicki
Senior account manager: Casey Stephens
Matthew McCaughey Directs
Production Company: Matthew McCaughey Directs
Director: Matthew McCaughey
Producer: Fiona McGregor
DOP: Katie Milwright
Manimal Post
Post-Production Company: Manimal Post
Post producer: Hannah Byrnand
Offline editor: Denzil Heeger
Colour Grade: Denzil Heeger
VFX Supervisor/Online: Ryan Brett
Flame compositor: Jamie Scott
Source: 10 Feet Tall
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interesting work for a school. well done.
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