Peninsula Grammar launches new ‘giant’ campaign

Peninsula Grammar has released a new campaign to empower students, with help from 10 Feet Tall.

The announcement:

Peninsula Grammar has launched a ground-breaking new campaign, ‘Unleash Greatness’, that shows how the School is tapping into the limitless potential within each student to help them soar to new heights.

Says Stuart Johnston, principal, Peninsula Grammar, ‘Unleash Greatness’ is not just a tagline – it is Peninsula Grammar’s philosophy, highlighting the School’s dedication to uncovering the limitless potential within each student. The rich learning environment, exceptional facilities, and team of expert teachers act as catalysts, empowering students to explore their unique strengths. It’s a dynamic narrative of discovering potential, shattering boundaries, and nurturing growth.”

Says Joseph Meseha, managing director, 10 Feet Tall, “Parents fear the thought that their children may go unnoticed, living their lives without discovering their innate talents. In this campaign, we wanted to show parents what it feels like to be fully seen for your talents. With giant students navigating the School campus, this is a physical manifestation of the personal growth offered to students at Peninsula Grammar.”

The execution features giant students seamlessly integrating into the regular-sized landscape, attending classes, and showcasing the untapped potential Peninsula Grammar seeks to unleash.

Says Stuart Black, executive creative director, 10 Feet Tall, “With ‘Unleash Greatness,’ we embarked on an exciting creative journey, seamlessly bringing giants to life through a dynamic blend of green screens, real footage, and cutting-edge technology. The result is an exciting fusion of imagination and innovation that captures the essence of limitless potential.”

The campaign launches across online, social media, OOH, transit and press in areas surrounding the Mornington Peninsula.

Peninsula Grammar

Client: Peninsula Grammar

Principal: Stuart Johnston

Community engagement and enrolment manager: Muriel Bakker

Publications and events coordinator: Tess Chapman

10 Feet Tall

Creative Agency: 10 Feet Tall

Managing director: Joseph Meseha

Executive creative director: Stuart Black

Senior copywriter: Patrick Trethowan

Client services director: Eva Nowicki

Senior account manager: Casey Stephens

Matthew McCaughey Directs

Production Company: Matthew McCaughey Directs

Director: Matthew McCaughey

Producer: Fiona McGregor

DOP: Katie Milwright

Manimal Post

Post-Production Company: Manimal Post

Post producer: Hannah Byrnand

Offline editor: Denzil Heeger

Colour Grade: Denzil Heeger

VFX Supervisor/Online: Ryan Brett

Flame compositor: Jamie Scott

Source: 10 Feet Tall


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