People sneak a microwavable cake break in Greens Baking campaign
Australians in schools, exercising and at work carry portable microwaves around their necks in Greens Baking’s latest ‘Sneak in a Cake Break’ campaign.
Created by Saatchi & Saatchi, one ad shows two dads carrying microwaves in baby carriers, as they heat up cakes while going for a walk.
Another 30 second spot shows a group of high school students “sneaking in a cake break” between class, while another shows an office employee carrying around her boss’ microwave.
The ad aims to show how it is possible to make a cake anywhere and at any time as long as there is a microwave available.
Simon Bagnasco, ECD at Saatchi & Saatchi, said in a statement: “I love baked goods. And I love microwaves. Finally, someone has brought these two wonderful things together. The world is a better place for it.”
Credits:
- Client: Greens Baking
Marketing Director: Suzanne Douglas
Marketing Manager: Natalie Breen
Creative Agency: Saatchi & Saatchi Melbourne
Executive Creative Director: Simon Bagnasco
Creative Director: Lee Sunter
Producer: Maria Borowski
Art Director: Tim Yates
Copywriter: Kerem Sekerci
Senior Integrated Designer: Matt Alpass
Account Manager: Kate McQuilken
Executive Strategy Director: Alex Speakman
Client Services Director: Rebecca Robertson - Media Agency: Blue 449
- Client partner: Garth Moring
Client manager: Bri Nottle
Production Company: The Sweetshop
Director: Nick Kelly
Producer: Nikolas Aulich
Executive Producer: Loren Bradley
Executive Producer: Edward Pontifex
DOP: Max Walter
Editors: ARC - Post Producer: Olivia Carolan
Offline Editor Arc: James Ashbolt
Post Production: ALT VFX
VFX Producer: Martina Joison
Colourist: Ciara Gallogly
Online Editor: Caleb de Leon - Sound: Risk Sound
Risk Producer: Jordon Lott
Sound Engineer: Dylan Stephens
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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