People sneak a microwavable cake break in Greens Baking campaign

Australians in schools, exercising and at work carry portable microwaves around their necks in Greens Baking’s latest ‘Sneak in a Cake Break’ campaign.

Created by Saatchi & Saatchi, one ad shows two dads carrying microwaves in baby carriers, as they heat up cakes while going for a walk.

Another 30 second spot shows a group of high school students “sneaking in a cake break” between class, while another shows an office employee carrying around her boss’ microwave.

The ad aims to show how it is possible to make a cake anywhere and at any time as long as there is a microwave available.

Simon Bagnasco, ECD at Saatchi & Saatchi, said in a statement: “I love baked goods. And I love microwaves. Finally, someone has brought these two wonderful things together. The world is a better place for it.”


  • Client: Greens Baking
    Marketing Director: Suzanne Douglas
    Marketing Manager: Natalie Breen
    Creative Agency: Saatchi & Saatchi Melbourne
    Executive Creative Director: Simon Bagnasco
    Creative Director: Lee Sunter
    Producer: Maria Borowski
    Art Director: Tim Yates
    Copywriter: Kerem Sekerci
    Senior Integrated Designer: Matt Alpass
    Account Manager: Kate McQuilken
    Executive Strategy Director: Alex Speakman
    Client Services Director: Rebecca Robertson
  • Media Agency: Blue 449
  • Client partner: Garth Moring
    Client manager: Bri Nottle
    Production Company: The Sweetshop
    Director: Nick Kelly
    Producer: Nikolas Aulich
    Executive Producer: Loren Bradley
    Executive Producer: Edward Pontifex
    DOP: Max Walter
    Editors: ARC
  • Post Producer: Olivia Carolan
    Offline Editor Arc: James Ashbolt
    Post Production: ALT VFX
    VFX Producer: Martina Joison
    Colourist: Ciara Gallogly
    Online Editor: Caleb de Leon
  • Sound: Risk Sound
    Risk Producer: Jordon Lott
    Sound Engineer: Dylan Stephens

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