Pepperstone and Saatchi & Saatchi New Zealand have followed up their ‘Don’t Be Fine With It’ platform with a new campaign featuring tennis stars, Katie Boulter, Alex de Minaur and Daniil Medvedev.
The announcement:
Are they fine with it?
Not really – he’s quite shouty, temperamental and still uses a wooden racket.
Top tennis players Daniil Medvedev, Alex de Minaur and Katie Boulter were brought together by globally recognised online trading provider, Pepperstone, and Saatchi & Saatchi New Zealand as a follow-up to their highly successful ‘Don’t Be Fine With It’ campaign.
Once again, featuring Pepperstone’s global tennis ambassador, former World No. 1 and seven-time Grand Slam singles champion, John McEnroe, the content series shows John ‘coaching’ and sharing his tips with the players on how to become #1 in the world, the 80’s way. They are, of course, not fine with it.
Directed by award-winning comedy director Benji Weinstein and produced by FINCH, the spots launched during Wimbledon and amassed over 2 million views over the first weekend.
Pepperstone’s global head of brand, Jodi Cutler says, “Working with both Alex and John is always such a pleasure. We’re incredibly passionate about supporting Alex’s rise up the rankings, and now we are also excited to be working with both Katie and Daniil”.
“I can’t believe they got me to do this again,” McEnroe said. “It’s all about participating in a fun Pepperstone campaign with some of the very best players in the world.”
Saatchi & Saatchi New Zealand’s joint ECDs Lee Sunter & Jordan Sky added, “Working with Jodi and her team is refreshing. There’s a lot of trust and desire to create work that not only cuts through but entertains, maintaining their challenger brand mindset. We love helping to build a brand that’s not only an excellent product but one you like to see popping up in your feed.”
More content will pop up in social media globally throughout the year, during other major tournaments.
Credits:
Client: Pepperstone
CEO: Tamas Szabo
Global head of brand: Jodi Cutler
Marketing manager UK, Middle East & Africa: Lamiska Hoteit
Brand design lead: Joel Batts
Creative Agency: Saatchi & Saatchi NZ
Chief creative officer: Steve Cochran
Executive creative director: Lee Sunter
Executive creative director: Jordan Sky
Group business director: Aaron Hodgson
Senior business director: Briar Dye Hutchinson
Chief strategy officer: David McIndoe
Executive producer: Jane Mill
Producer: Amy Saunders
Head of strategic partnerships / Bastion Agency: Marnie McManus
Partnerships marketing director / Bastion Agency: Samantha Hansen
Production Company: FINCH
Director: Benji Weinstein
Managing director/executive producer: Corey Esse
Executive producer: Rebekah ‘Bex’ Kelly
Producer: Duncan BernardService Production Company (UK): Smuggler London
DOP: Joe Douglas
Production designer / art director: Agnieszka Debska
Wardrobe stylist: Jonni Fitzgerald
Edit House: ARC EditEdit producer: Amelia Walton
Editor: Dave Whittaker
Post House / Grade: The RigColourist: Dave Gibson
Post House / VFX: Creature Post
VFX producer: Kim Baldwinson
Lead VFX artist: Laskshman Anandanayagam
Sound Company: Franklin Rd
Sound engineer: Stefaan Van Leuven
Source: Herd MSL
