PepsiCo ANZ appoints new CMO Vandita Pandey
PepsiCo Australia and New Zealand has appointed Vandita Pandey to the newly created role of chief marketing officer for both snacks and beverages. In her new role Pandey will be leading a team of seven heads across marketing, insights and product innovation for snacks and beverages in the region.
Pandey comes from Frito-Lay (a PepsiCo company) in the United States where she has spent the past 11 years in roles that span across marketing, corporate strategy, insights and media.
Vandita Pandey
Her most recent role was as general manager, Bare Snacks, where she created and led an integrated team resulting in a multi year growth strategy for the newly acquired business.
Prior to this she was senior director, chief of staff for the CMO where she was responsible for partnering and supporting the CMO and a marketing department of 250 people. Before her career at PepsiCo Pandey held analyst and equity research roles at Bank of America and Morgan Stanley.
In her new role, Pandey will have end-to-end marketing responsibilities to accelerate the business and deliver consistent results.
Pandey said of her new appointment: “I’m looking forward to strengthening and further developing the snacks and beverages portfolio with the talented PepsiCo ANZ team.”
PepsiCo ANZ CEO, Danny Celoni, added: “We are thrilled to have Vandita lead our marketing efforts across snacks and beverages in a newly created role that will really drive the power of one by bringing both sides of the business together for the first time.”
PepsiCo ANZ launched the latest version of its Pepsi Max Taste Challenge yesterday, telling consumers that determining the best tasting cola doesn’t require extreme tests, ‘all it takes is a sip’.
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Olivia Kruimel is the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.
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