PepsiCo Australia signs on to Shift 20 Initiative

November 28, 2024 9:54

PepsiCo Australia has been recognised as an official brand partner of Dylan Alcott’s Shift 20 Initiative, with new and inclusive campaigns for two of its brands to launch.

The Shift 20 Initiative, led by the Dylan Alcott Foundation and independent agency Special Australia, focuses on increasing disability representation, inclusion, and accessibility in Australia’s advertising and media landscape.

With nearly one in five Australians having disability, yet only being represented in less than 1% of advertising, the initiative is working hard to change the status quo and give people with disability equal opportunities.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.