Chello’s creative capabilities gains significant boost with fresh senior hires
Indie creative and brand agency, Chello, has hired five senior-level professionals to its team, whose expertise covers video production, creative, copywriting, and more.
The agency’s new senior hires include Jaron Lionel as senior video creative, Nicola MacAlister as a copywriter, Lauren Lawson as senior account director, Lawrence Parmenter as creative director, and Tom Dabner as creative strategy.
Previously serving as a creative designer and editor at ZAK – a creative agency in London, which won an EMEA Brand Film of the Year award for its work on the ‘Built Different’ campaign from G-Shock, which Lionel spearheaded creative development for – Lionel’s appointment will see him bolster Chello’s video capabilities and help the agency provide clients with “impactful stories”.
Meanwhile, MacAlister steps into the copywriter role after filling the same position at creative agency D8 in Scotland. During her career, MacAlister has worked on international campaigns for music streaming service, Spotify.
At Chello, MacAlister is expected to strengthen the agency’s creative output by way of her content expertise.
Lawson — who helped Football Australia deliver its #Equaliser campaign to champion better quality facilities for women’s football — is expected to leverage her experience in high-profile campaign management in her senior account director role at Chello.
(L-R): Nicola MacAlister, Lawrence Parmenter, Tom Dabner, Lauren Lawson, Jaron Lionel.
A highly experienced creative, Parmenter’s past work “in culturally driven campaigns”, such as helping South African eatery chain Nando’s establish itself as a youth culture brand in the United Kingdom, will be used to meld brand and content strategy for the betterment of Chello-developed campaigns.
At the same time, Dabner’s new creative strategy lead position comes after a close-to-13-year stint at design practice SomeOne Sydney.
Both Dabner and Parmenter spoke on their new appointments.
“I’ve admired the Chello team for years, both as professionals and as friends. This new role allows me to build on my background as a creative director while diving deeper into strategic thinking, which is something I’ve always been passionate about,” Dabner said.
“Chello is buzzing with momentum and I’m excited to be part of shaping how we tackle challenges and create impactful, meaningful work for our clients..”
Parmenter said: “The exciting thing for me at Chello is the opportunity to change how content ladders up to brand.
“How can we build content and brand strategy closer together so we’re showing up for audiences in a way beyond advertising to bring brand missions to life?”
The aforementioned hirings come in the wake a series of “fresh partnerships” for Chello, including Qantas, Klaviyo and Accor – something that the agency’s managing director, Lindsay Rogers, touched upon when speaking on the new appointments.
“At Chello, we’ve always believed in the power of smart, creative thinking to drive meaningful results. These new hires bring fresh perspectives and deep expertise that will help us push boundaries and create work that truly resonates,” Rogers said.
“With recent standout campaigns for brands including My Muscle Chef, Chery Motor, Shopify and Klaviyo already under our belt, this team positions us to do even more. It’s a strong team able to tackle our client’s biggest brand and marketing challenges.”
In June, the creative agency hit a milestone in celebrating its tenth anniversary, complete with a rebrand.
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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topics
Chello
Jaron Lionel
Lauren Lawson
Lawrence Parmenter
Lindsay Rogers
Nicola MacAlister
Tom Dabner
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