PepsiCo launches Doritos/Pepsi Max co-branding offensive

PepsiCo has launched a campaign that features two of its brands – Doritos and Pepsi Max – in the same ad.

Using the line ‘Cool the burn’, the 2-in-1 marketing promotion pits the spiciness of Doritos Burn against the cooling citrus of Pepsi Max ‘Ceasefire’ Lime.

The agency behind the campaign was Clemenger BBDO Sydney.

The campaign uses point of sale, outdoor and the Pepsi Max Crew V8 Supercar. There is also a 15-second version of the spot.

The campaign is similar in creative concept to Doritos’ Battle of the Flavours, also devised by Clemenger BBDO Sydney, that launched in May.


ECDs: Mike Spirkovski & Paul Nagy
Creative Director: Luke Chess
Creative team: Michael Dawson & Ben Alden
TV Producer: Katrina Morelli
Account management: Maddie Marsh (GAD) Smaran Jworchan (SAM) & Jacob Baldock (AM)
Production Company: Finch
Director: Alexander Roberts
Media Agencies: PHD, MatchMedia
Clients: Andrew May – Doritos (Brand Manager), Adam Burling – Pepsi (Brand Manager)


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