PepsiCo president Brad Jakement and Unruly founder Sarah Wood named as Reset speakers

The AANA has announced Brad Jakeman, President, PepsiCo Global Beverage Group and Sarah Wood, Co-Founder and Co-CEO of global video ad tech company Unruly as the first two speakers for its annual RESET conference.

The announcement:

‘This is our third year uniting our members around a RESET theme and from all accounts the purpose and format continue to resonate.  Setting aside one day to be inspired and challenged by seven speakers from around the world whose brief it is to jolt members into re-thinking their approach is something our members readily do,’ said Sunita Gloster, CEO of the AANA.

‘We’re really excited about how this year’s line-up is shaping up.  The speakers have all been selected for their ability to add insight to the key themes that AANA members have told us they’re grappling with.

‘As the peak body for advertisers, we try very hard to bring fellow marketers at the very top of their game to Australia to inspire our delegates.  It’s even more rewarding when they happen to be home grown talent that has succeeded on the global stage,’ Ms Gloster said.

Brad Jakeman, originally from Sydney, is President of PepsiCo Global Beverage Group. He leads the category strategy, brand building, design, advertising, marketing, innovation and branded content for PepsiCo’s global portfolio of beverages.

‘Brad has managed some of the world’s biggest brands in categories as diverse as FMCG, entertainment, technology, finance and fashion and has been awarded many times over for his achievements. His passion and track record for category-disruptive ideas fit perfectly with RESET. Brad builds famous world-class brands by challenging the status quo,’ Ms Gloster said.

‘Advertising Age named Brad one of America’s “Top 50 Marketers”, Adweek ranks him number 4 on the list of “vital leaders in Tech, Media and Marketing” and in July 2015 he was named “Advertising Person of The Year” by the Advertising Club of New York.

‘Sarah Wood, Co-Founder and Co-CEO of video ad tech company Unruly is a trail-blazing entrepreneur in video content and distribution. Her story is one that will inspire and create envy in equal measure.  Sarah and her partners started the business ten years ago around a kitchen table.  Today the business has 15 offices worldwide and has worked with 90% of Ad Age’s top 100 brands to help get their ads watched, tracked and shared online.

‘Unruly was acquired by News Corp in September 2015 for a sum most successful entrepreneurs only dream of and Sarah features regularly in media lists of the top women to watch in tech. Originally an academic, Sarah also contributes an online -video culture course to Cambridge University’s Centre for Film and Screen and helped open London’s first ‘pop up’ University which teaches business skills to aspiring entrepreneurs.

‘Brad and Sarah will be joined by another five world class speakers we will announce in the coming weeks, making AANA’s RESET 2016 an occasion no serious marketer should miss,’ Ms Gloster said.

It will be held in Sydney on 25 October 2016 with registration available now at aana.com.au/reset.

Source: Res Publica press release


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