Melbourne radio ratings: Nova moves to first place in FM breakfast battle for last survey of 2017

Nova Entertainment’s Nova 100.3 has seen its breakfast trio Chrissie Swan, Sam Pang and Jonathan Brown become the most-listened-to FM breakfast show for the last survey of 2017.

Last survey, the breakfast program finished in fourth place with 7%. In survey eight, it climbed to 8.2% beating rivals Gold104.3, FoxFM, Triple M and Smooth FM.


Brown, Swan and Pang: took over Nova 100 breakfast in 2016

Triple M’s ‘Hot Breakfast Team’ with Eddie McGuire, Luke Darcy and the newly appointed Wil Anderson, finished in second place for the year improving 0.5 points from its previous 7.1% breakfast audience share.

Survey seven’s breakfast winner Gold104.3 slipped one whole ratings point, dropping down to third place with an audience share of 7.4% compared to 8.4% last survey.

Fourth place holder went to Fox FM’s Fifi Box, Brendan Fevola and Byron Cooke – who lost their fourth host Dave Thornton in September – as the team fell 1.1 ratings points to a 7% share.

Meanwhile Kiis FM’s Matt Tilley and Meshel Laurie, who had their last show two weeks ago, came in fifth place with a 6.3% share. The duo still managed to grow 0.7 points despite finishing two weeks early.

Matt Tilley and Meshel Laurie will be replaced in the new year by New Zealand team PJ and Jase.

Smooth FM dropped 1.8 points from survey seven’s 7.1% to survey eight’s 5.3% share.

Triple J also saw an increase improving one share point to 4.8%.

For the AM stations, 3AW was once again the most-listened-to program for both FM and AM radio with a whopping 20.1% share in breakfast.

ABC Melbourne also managed to beat all the FM stations with a share of 13%, improving 0.5 points from the last survey.

Meanwhile SEN had a 3.6% share ahead of ABC News’ 1.6% share.

Melbourne radio ratings survey 8 2017. Source: GfK | Click to enlarge

In the drive battle for the FM stations, Fox FM once again managed to take home the top spot despite Hamish Blake and Andy Lee having their last on-air show one week before the ratings period concluded.

Hamish and Andy managed an 11% share, improving 0.5 points from survey seven’s 10.5%.

The duo will be replaced by Dave Hughes and Kate Langbroek who will start in the new year.

Nova 100’s Kate Ritchie, Tim Blackwell and Marty Sheargold made up some ground, finishing in second place as they grew their audience share by 1.1 points from 9.4% to 10.5%.

Coming in third and jumping 1.3 ratings points to a 9.4% share was Kiis FM’s since-departed Hughes and Langbroek. Kiis FM’s new drive show will be Will and Woody.

Hot on their heels is Gold 104.3’s Gavin Miller with a 9.2% share.

Meanwhile, Smooth FM’s Byron Webb dropped 2.7 points to 7.1%, but still managed to beat Triple M’s 6.5%.

Triple J managed to climb in ratings points growing from its 5.5% share to 6.1%.

For the AM stations, 3AW lost traction as it fell 0.7 points. As a result, it is no longer the most-listened-to drive station overall.

ABC Melbourne also lost traction falling to a share of 6.8% compared to 7.4%.

Melbourne radio ratings survey 8 2017. Total audience share. Source: GfK

In overall audience share, Australian Radio Network’s Gold104.3 managed to hold its first place position despite dropping 1.5 points from 11.1% to 9.6% in survey eight.

Fox FM improved from its third place to second place, overtaking Smooth FM despite losing 0.3 points to a share of 8.4%.

Nova finally managed to move up in ratings points to an 8.0% share from its previous 6.9%.

Smooth FM on the other hand fell 2.3 points and slipped to fourth place as it finished the year with an overall audience share of 7.8%.

In fifth place was Kiis FM as it jumped 1.3 points to finish with a 7.5% share, beating Triple M’s 6.3% share.

Meanwhile, Triple J saw more listeners as its overall audience share went from 4.5% to 5.4%.

The AM stations again saw a decline as 3AW fell from 15.5% to 15%.

3AW, however, still managed to finish as the most-listened-to station for both FM and AM stations.

ABC Melbourne on the other hand finished with a 9.3% share, only falling 0.1 points.

SEN saw a 0.3 point decline to 3.2%, beating ABC News’ 1.2% share.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.