Perth radio ratings: Nova ends the year on top as Mix wins back listeners

Nova 93.7 has remained as Perth’s overall market-leader holding a consistent position overall, in breakfast and in drive in radio survey eight of 2021. In survey five, it was Southern Cross Austereo’s Mix 94.5 which held the #1 position overall.

In breakfast, Nova’s Nathan, Nat and Shaun did, however, lose listeners, with a drop of 0.4 percentage points to 12.7%. Last survey the station had a 13.1% share.

Nova 93.7 (L-R) Nathan, Nat and Shaun (pictured) remains in top spot for breakfast in survey eight

It’s closest competitor, taking second position in the breakfast slot, was Southern Cross Austereo’s Mix 94.5’s Pete, Matt and Kymba, which, in this book, has seen a steady incline growing its audience share by a 1.2 percentage points to end on a 12.1% share. In survey seven, Mix had a share of 10.9%.

92.9’s rebranding to Triple M saw the station’s new breakfast show Baz, Jenna, Xavier, grow in audience share in survey six, but this book saw the trio remain on a 5.8% share, the same as survey seven.

Triple M launched on 1 December 2020, with Basil (Baz) Zempilas, originally from 6PR, joining co-hosts, Xavier Ellis and Jenna Clarke to headline an all-new breakfast show this year.

Capital Radio Network and Grant Broadcaster’s 6IX also remained on the same audience share as survey seven, with its breakfast audience finishing with a 5.1% share, however its drive segment saw a growth of 0.9 points to a 5.3% share.

In drive, Nova’s Kate, Tim and Joel continued to take the #1 spot in drive, however, dropped in audience with a 13.4% share, dropping by 0.1 point.

Coming in second position on drive was Mix 94.5’s Carrie and Tommy, however, took a 12.5% share, also dropping by 0.1 points.

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