Perth radio ratings: Nova loses recent gains as Mix returns to the top
The roller coaster ride of Perth’s ratings continued in survey five with Nova93.7 losing its recent gains allowing Mix 94.5 to retake the lead in Perth, according to GfK.
Nova surrendered share in every single time-slot, dropping 1.6 points overall to finish the survey with 12.5%, down from 14.1% last survey, while a marginal gain by Mix of 0.3 points was enough to push it back to an overall share of 14% and the win.
Hit 92.9 enjoyed the biggest rise with a jump of 0.7 points in people 10+, taking third place with an 11.7% share ahead of 96FM with 9.7% (up 0.3 points).
While Nova won breakfast it was not an easy run for the team of Nathan, Nat and Shaun, down 1.4 points from 14.8% to 13.4%, while Mix’s Clairsy, Matt and Kymba added 0.3 points take second in the FM race with a share of 12%.
Nova’s Nathan Nat and Shaun held breakfast despite a loss in share
Hit 92.9’s Heidi, Will and Woody also improved 0.3 points to finish with a share of 11.2%.
The breakfast win for Nova was the station’s high point, with the pain of audience losses spread across the day with the station down 2.4 points in mornings, 2 points in afternoons, 1.1 points in drive, 1 point in evenings and 1.2 points on weekends.
Perth radio ratings survey 5 2017. Source: GfK (Click to enlarge)
While Nova’s team of Kate Ritchie, Tim Blackwell and Marty Sheargold was down in drive, Mix’s offering of Lisa and Pete also slipped 0.3 points to deliver a dead-heat between Nova and Mix each with a share of 14.5%.
Perth almost witnessed a triple dead-heat in drive. Perth radio ratings survey 5, Drive. Source GfK
A strong rally by Hit’s Hamish and Andy, up by 0.6 points, almost delivered a three-way tie in drive with the pair coming third with 14.4%.
The ABC dominated AM ratings with an overall share of 9.3%, up 0.7 points, while 6PR lifted 0.6 points to finish with 7.4%.
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