Pet dog narrates his ‘professional’ golfing owner for Munns commercial
Lawn care brand Munns Professional has launched an ad aimed at encouraging Australians to “turn your lawn professional” too.
The ad, created by Mammal, features a pet dog narrating as his owner pretends to be a professional golfer with his new lawn.
The campaign is running across, TV, social and as preroll ads.
Luke Chess, creative partner at Mammal, said in a statement: “After the success of last year’s Yates Dynamic Lifter® work, Mammal was keen to produce more magic – and magical results – for Yates. In this launch work for Munns Professional, we’ve delivered not only a great-feeling video piece but a set of enduring brand devices that will keep working for the Munns Professional range.”
Paddy Bryans, marketing director at Yates, added: ““Mammal and Yates have been working very well together – from strategic positioning through to executional and production delivery – and the Munns Professional work is no exception. We’ve once again enjoyed the process, while producing great work that we strongly believe will deliver significant lifts in brand engagement and consideration, leading to healthy sales growth.”
Linkedin