Real estate startup Upside launches Mammal created advertising campaign

Upside, a real estate startup, has launched new branding and advertising campaign created by Sydney agency, Mammal.

Positioning property tech service Upside as ‘the way real estate should be’, the campaign launches on Sunday and will extend across TV, online and display advertising.

Featuring an eccentric presenter who takes us on an off-beat tour through a ‘real house’, all the while extolling the many advantages of selling with Upside. Mammal won the Upside account following a competitive pitch late last year.

Upside’s Director of Marketing & Communications, Genevieve Brock, said: “As a new brand, disrupting the very traditional real estate model, we needed a concept that would build the awareness of Upside and support our performance campaigns.

“During the pitch, Mammal stood out as an agency partner who could deliver insight-driven creative thinking combined with effective execution.  In just 8 weeks they developed a creative strategy and campaign execution that focuses on what’s most important to property sellers: real agents and complete transparency at an affordable price.”

Luke Chess, Mammal Creative Partner, added: “When a brand presents with a unique point of difference, that’s a creative agency’s dream.”



  • Mammal Sydney 
    • Creative – Daffers Little-Jones, Mike Watts
    • Branding Design – Patrícia Rodrigues
    • Production – Belle Oliva
    • Audio, Editing – Greg Eagle
    • Strategic & Creative Partner – Luke Chess
    • Managing Partner – Adrian Leppard
    • Director – Kate Halpin
    • DoP – Mike Roberts
    • Colorist – Ben Eagleton, BE Colour
  • Upside
    • CEO – Adam Rigby
    • Director of Marketing & Communications  – Genevieve Brock
    • Director of Performance Marketing – Nick Holden



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