Petbarn parent company appoints OMD to $10m media account

The parent company of Petbarn and Greencross Vets, Greencross, has appointed OMD as its media agency off the back of a competitive pitch process, ending Vizeum’s run with the account.

The Omnicom Media Group agency took over the media strategy, planning, and buying account, which Mumbrella understands is worth around $10 million, in November.

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