The Nine network’s flagship current affairs program 60 Minutes is to start using social media to get live feedback from viewers.
The program returns on screen this Sunday with a solid list of stories.
A new feature will be a live feedback segment hosted by Peter Harvey which will be based on Twitter, email and Facebook responses to stories aired that night, and not about the previous week’s editions as has always been.
The programs executive producer Tom Malone told Mumbrella it would give a much more immediate response to the content.
“It will be fully live and run for three to four minutes and give viewers an almost instant platform to say what they thought of our stories, and the people we’ve interviewed,” he said.
“It used to take a week for them to have their say – now it will be on the same night.”
The program has aired promotions all week for its exclusive interview with troubled actor Matthew Newton, and also singer Robert Plant who says a reformation of Led Zepplin is one the cards.