Pets don’t always know what’s good for them, says Optimum in new campaign, but owners do
Mars Petcare’s Optimum has reinstated its brand platform ‘Nutrition for Life’ with its new campaign ‘Lucky you do’.
The ads show a range of cats and dogs partaking in some activities that aren’t always beneficial for their health. While those pets may not know what’s good for them, luckily, owners do, according to Optimum.
The campaign was created by Clemenger BBDO Melbourne.
Pets also don’t always know how to spell. As is often the norm, the typo slips through in the headline.
Thanks Peter M, this has been fixed.
Hannah – Mumbrella