PHD bolsters planning and strategy with senior promotions
PHD Australia has invested in its planning and strategy leadership with two internal promotions, effective immediately.
Current head of strategy and planning at PHD Melbourne, David Bielenberg, has been promoted to national head of strategy, while PHD Sydney’s head of planning and effectiveness, Elyse Foley, has been elevated to national head of planning.
Bielenberg’s blend of marketing science, data analytics, and creativity has helped enhance PHD’s existing strategic capability to drive results for its clients. He recently expanded into more national initiatives, contributing to national and global pitches.
“David has elevated our strategic product in the Melbourne office since he joined in 2022, building strong client relationships, championing great work, bringing in new business and leading thought leadership,” said Stuart Bailey, chief operating officer at PHD.
“He has also been the Melbourne champion for our globally recognised best in class campaign orchestration platform, Omni.”
Bielenberg said: “At PHD, we have an incredible track record of delivering inspiring and effective work for our clients, and I’m incredibly excited to be joining the national leadership team as we continue to evolve our product for the future.”
Meanwhile, Foley returned to PHD earlier this year and has spent the time focusing on improving the work, driving Omni adoption and education, and providing support and growth plans to the Sydney team. In the new national role, she will continue to push the agency to maintain high quality planning product.
“PHD was founded on being an agency who thought before we bought. This ethos is built into the heart of our processes, tools and culture. I’m incredibly passionate about the impact this approach has on our client’s business and am excited to work alongside the team to continue to evolve and elevate our planning nationally,” Foley said of her promotion.
Bailey said Foley has made a lasting impact since rejoining the agency.
“She has a first-class planning mind, tailored with extensive experience leading large client teams. This combination, along with the deep knowledge of our planning philosophy and our campaign orchestration platform Omni, makes her the ideal person to lead our planning function on a national basis,” he explained.
“We are fortunate to have two exceptional craft talents in the business, and we are excited to see them transfer the great work and momentum they have driven in the Melbourne and Sydney markets to a wider national remit.”
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Lauren McNamara is the associate editor at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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David Bielenberg
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national promotion
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PHD Australia
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Stuart Bailey
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