PHD picks up a new client
Two Way Limited has drafted PHD to handle the planning and buying for its gambling application Tab Active.
The announcement:
TWO WAY LIMITED announced today that PHD have been appointed to handle TAB ACTIVE, the company’s award winning interactive TV wagering service. TAB ACTIVE is exclusively available on all the Sky Racing Channels to Foxtel & Optus subscribers in NSW and Victoria, whilst subscribers in QLD and SA can view a comprehensive racing information service with wagering services to those States pending final Government approval. Two Way created the TAB ACTIVE service for its partners, Foxtel and Tabcorp Holdings Limited.
PHD was selected due to their understanding of the gaming industry in combination with their strong digital and ROI and thinking skills. Two Way Limited reviewed a number of agencies but believed PHD was the best media option for TAB ACTIVE. Barry O’Brien, CEO of PHD Australia, said he was delighted with the appointment and looked forward to the opportunity to grow the TAB ACTIVE business.
ABOUT TWO WAY LIMITED (ASX: TTV)
Two Way creates advanced interactive media and gambling applications. Our competitive strengths include our specialized expertise, patented technology, and library of interactive applications, which can be deployed on TV, mobile or internet.
Two Way has developed an award-winning interactive TV wagering service with Tabcorp Holdings Limited (ASX:TAH) and FOXTEL, with the potential to establish similar relationships with other wagering and broadcasting partners throughout Australia and overseas.
Our interactive wagering technology offers advanced betting features and related information, and utilizes the latest synchronization techniques to enhance the user experience. This technology can be applied to both racing and sports betting applications.
Our Way2Bet portal offers an extensive range of information resources to help punters bet better. These services are available via online and mobile platforms at www.way2bet.com.au and way2bet.mobi.
Two Way’s products are currently being deployed by leading wagering and interactive TV operators in Australia and New Zealand. Our clients include Tabcorp, Foxtel, Austar and Sky New Zealand.
Source: PHD press release
