PHD wins Cengage digital media account
Media agency PHD has continued its winning week by picking up the digital account for distance learning specialist Cengage.
It follows Monday’s announcement that the agency had picked up Nokia Siemens.
Cengage Education, previously Thomson Learning Direct, has a ratecard digital spend approaching $2m. It has around 70,000 students in Australia and New Zealand.
Amanda Wood, Marketing Manager at Cengage, said: “PHD already manages our offline media and the performance team really impressed us with their approach to integrating our media and the potential to build our brand online”.
The account will be headed by digital strategist Ali Parsyar. He said: “Digital continues to produce fantastic results for our clients and we’re always building on this experience to really demonstrate the returns this channel can deliver.”
Linkedin