PHD wins Gumtree

Media agency PHD has picked up classifieds brand Gumtree.com.au to sit alongside parent brand eBay and eBay-owned PayPal.

PHD will do channel planning, and online and offline planning and buying for Gumtree as the brand readies for “aggressive expansion plans”.  

Nat Thomas, marketing and PR manager at Gumtree said: – “We are very pleased to be partnering with PHD. PHD demonstrated excellent strategic insight into the classifieds space and showed great understanding of the Gumtree brand and its community. We are looking forward to further building on our success and introducing Gumtree.com.au to more Australians right across the nation.”

Martin Hadley, GM of PHD Australia said: “We are delighted to be partnering with this powerhouse organisation. We intend to collaborate and help make Gumtree a household name, and increase relevance and share across not only the horizontal sites, where Gumtree clearly dominate, but across vertical sites as well.”

Tim Burrowes

Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.

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topics Gumtree Media PHD

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