PHD wins PepsiCo’s $30m media account

Tim Burrowes

August 31, 2010 5:19

PHD has won the media buying account for PepsiCo.

The account was previously with Eighty K’s. Mumbrella understands that Mindshare was also in the running for the account.

The shakeup was partly triggered after Yum Brands, which was part of the same buying group, shifted from Carat to Mediacom last month.

The announcement said:

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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5 COMMENTS

dang 31 Aug 10

ouch, carat…

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Ben S 31 Aug 10

Nice one PHD

JustMe 31 Aug 10

Great work PHD – onya fellas

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Gezza 1 Sep 10

sad day for all the reps who used to enjoy the drive out to Manly and maybe catch a swim or wag off early.

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Wrong!! 1 Sep 10

Carat did not do the buying for PepsiCo. Planning and buying was handled by Eighty K’s

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PHD wins PepsiCo’s $30m media account

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