Phil Phelan is Sapient Nitro’s national strategy director

Technology-led creative agency SapientNitro has hired the former managing director of MediaCom Melbourne as national strategy director.

Phil Phelan, a popular strategist who spent three years running the WPP media agency’s Melbourne office, moves into the role vacated by Mike Morrison a little over a year ago when he moved for his short stint as Ten’s chief sales officer.

Phelan will oversee strategy for Sapient across its three offices in Melbourne, Sydney and Brisbane.

Paul Bennett, the national MD of Sapient Nitro, said: “Phil is a senior practitioner with a great range of brand, digital and analytical experience and capabilities. I am delighted that he is joining us, and as a member of our leadership team, will strengthen the new Sapient Nitro proposition and our ability to drive thought leadership within the senior levels of our clients.”