Legal firm behind anti-TAC motorcyclist activist campaign hires TAC’s media buying group

Maurice Blackburn's anti-TAC 'Stop SMIDSY' campaign

Maurice Blackburn’s anti-TAC ‘Stop SMIDSY’ campaign

A legal firm behind a motorcyclist activist group that has been angrily campaigning against the Transport Accident Commission for the last year, has hired the media group that buys for the TAC.

Maurice Blackburn, the law firm behind the  Stop SMIDSY campaign – which claims the TAC unfairly portrays motorcyclists in its advertising – has appointed Aegis Media’s Vizeum to buy its media after a competitive pitch.

Vizeum’s sister media agency Mitchell & Partners, which is owned by Aegis Media, buys media for the TAC and the rest of the Victorian government. The Vic government account is run by the TAC’s marketing chief John Thompson, who joined Mitchell & Partners three months ago.

Maurice Blackburn told Mumbrella that because Vizeum and Mitchells operated separately within Aegis Media, there was no conflict of interest.

Toni Wilson, national marketing manager for Maurice Blackburn, said in a press release: “Vizeum impressed us with the clear alignment between what we’re trying to achieve and the agency’s way of working, particularly its digital competencies.”

Travis Day, GM of Vizeum in Melbourne, added: “Maurice Blackburn has a strong history of legal practice and they stand out for their authenticity and credibility which is an ideal fit with our team at Vizeum in terms of its approach to marketing.”


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