Photon: What did Sam Kekovich think?
The great thing about the internet is that nothing is lost forever.
Take Photon Group, for instance.
When it came time to produce the 2008 Annual Report, it probably made sense to use Sam Kekovich – voice of the Australia Day lamb commercials which are made by Photon’s ad agency BMF.
And Kekovich thinks Matt Bailey’s a spiv. Interesting…
Photon’s 2008/2009 annual report failed to thank those souls who were victims of the downsizing (read “sackings we had to have”) that Photon’s miserable fortunes dictated.
All other annual reports I read, from companies in the top tier of ASX-listed true performers (you know, they pay dividends), were at least humble enough and human enough to have their Chairman and CEO acknowledge that a tough year had meant human sacrifices.
Photon = fairy floss, well spun.