News

Pink unicorn, pink lips, and pink dolphins star in Brookvale Union and Clemenger BBDO’s ‘State of Mouth’ campaign

An open set of lips reveal a roaming eyeball, looking for Brookvale Union’s ‘refreshalicious’ ginger beer in the brand’s latest psychedelic ad created by Clemenger BBDO.

“Does your mouth ever feel lost? Unsatisfied? Unquenched? Mine did, until it found a state of mouth known as refreshalicious,” the voiceover says, as the mouth and two cans of Brookvale Union ginger beer are sucked into a keyhole leading to a cosmic world filled with pink dolphins and Pink Floyd-reminiscent technicolour triangles.

South African motion designer Edwin De Swardt is behind the hypnotising visuals for the national State of Mouth campaign, which Clemenger BBDO said are designed to “transcend via your taste buds”.

“If Nirvana is a state of mind, then Refreshalicious is a State of Mouth – and a bloody delicious one at that,” said executive creative director Brendan Willenberg.

The State of Mouth communications platform – rolled out across social, digital out of home panel, and a below the line campaign – will not only apply to Brookvale Union’s alcoholic ginger beer, but also its vodka and peach iced tea and ‘boozy seltzer’ range.

In the ad promoting the entire range, the pink lips enclosing the eyeball multiply, joined by a pink unicorn.

“Brookvale Union has always been about quality nonsense and epic tasting drinks. We can’t wait to enlighten the masses with our Refreshalicious beverages,” added the brand’s chief marketing officer, Todd Atkinson.

Credits:

Brookvale Union
Chief Marketing Officer: Todd Atkinson
Brand Manager: Lucy Pratt & Andy Marsh

Clemenger BBDO Sydney
Executive Creative Director: Brendan Willenberg & Darren Wright
Senior Copywriter: James Beswick
Senior Art Director: Ollie Beeston
Head of Craft: Dan Mortensen
Online Editor: Jess Morgan
Sound Engineer: Robbie Balatincz
Head of Integrated Production: Claire Bisset
Senior Account Director: Smaran Jworchan
Post-Production Supervisor: Kirsten Lees

Motion Designer: Edwin De Swardt

Designers: Tim Waters & Aron Merchant

Media Agencies: PHD & 3 Forward

Social Media Agency: Connecting Plots

BTL agency: Geometry

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.