A fitness session with a twist and another international speaker lined up for Mumbrella360: Reconnected

Brand Opus’ UK-based head of strategy, Leo Hadden, will deliver his insights into purpose and whether it pays off at Mumbrella360: Reconnected, which runs from November 17-20.

Hadden will join other newly confirmed speakers including Hardhat co-founder, Dan Monheit, HCF’s senior content marketing manager Emily Geier, Ubiquity Lab’s managing director Matt Allison, Jack Morton senior creative strategist, Nastassia Kuznetsova, and The Ideas Business founder and CEO, Wade Kingsley.

In his session, Hadden will address whether a higher social purpose actively influences consumer decision-making and if a brand can be truly distinctive if everybody is claiming to make the world a better place.

He will directly challenge the idea that people buy why you do, not what you do, with a radical and critical evaluation of the relationship between brands and behaviour.

Monheit will deliver terrible advice to excellent marketers

Monheit, meanwhile, will return to the Mumbrella360 stage to give terrible advice to excellent marketers.

In this interactive presentation, he will use core concepts from behavioural economics to explain how following logical, well-intentioned advice, can lead to catastrophic outcomes for brands.

Drawing on research from Nobel Laureates, he’ll demonstrate why ‘no brainers’ like competitive pricing, long term thinking and seamless customer experiences, should be at the bottom of the ‘to do’ list for any great or aspiring marketer.

Geier and Allison will present together around engagement through the unification of customer, brand and performance marketing. They will also provide a case study from HCF to back up their assertions.

Topics in the presentation include capturing attention and turning it into a commercial outcome, understanding the customer mindset and developing emotional territories you can own and optimising paid, owned and earned marketing.

Jack Morton’s Kuznetsova will put the focus on employee engagement and why it is critical for brands during this period

Kuznetsova will turn the tables by focusing on employees rather than brands or consumers. She will argue that, although most businesses are rebuilding their brand and reconnecting with clients during the global pandemic, it is a critical time for employers to look internally.

In the session she will specifically look at why employee engagement in any business is so important, how disengaged employees impact a business, how to effectively re-connect and re-engage with employees at this critical time and more.

Kingsly will present a fitness session with a creative twist, live from a gym

And Kingsley will encourage marketers to flex their creative muscles in fitness class that will be a first for Mumbrella360.

In this unique mash-up between a creative session and a high energy fitness class, Kingsley will demonstrate creative exercises you can do everyday from home or in the office.

This session will be live streamed from a gym with demonstrations of the techniques from a professional creative athlete, plus a live DJ spinning the beats.

Mumbrella360: Reconnected takes place between November 17-20, 2020. Tickets are on sale now.

Damian Francis

Damian is the head of content at Mumbrella, overseeing all content and editorial within the business. He has worked as a journalist and communications consultant across a number of industries for over 15 years. He has been with Mumbrella for more than three years, initially running event content. Damian was previously print editor of AdNews.

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topics Brand Opus Dan Monheit Emily Geier Hardhat HCF Jack Morton Leo Hadden Matt Allison Mumbrella360 2020 Mumbrella360: Reconnected Nastassia Kuznetsova The Ideas Business Ubiquity Labs Wade Kingsley

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Comments: 1

Eliza 17 Aug 20

Why do Australian Agencies feel the need to engage talent outside of Australia, in this case working with a South African motion graphics artist? The calibre of Australian artists is equally strong. Let’s keep our own industry thriving.

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