Pinnacle Films appoints Match Media
Film distribution company Pinnacle Films has appointed Match Media to handle all media strategy, planning and buying.
Established in 2010, Pinnacle was recently acquired by video game distribution company All Interactive, already a client to Match Media.
The agency was awarded the account off the back of work on gaming titles; Elder Scrolls v.5: Skyrim, Rage and Zumba.
John Preston, CEO of Match Media told Mumbrella: “Our approach is taking a tailored approach to match the fingerprint of each titles’s needs. Whether that’s the scale of the title or the target audience we’re trying to achieve to hit the sales figures we need.”
Sherard Kingston, managing director of All Interactive Distribution said in a statement: “We were impressed with Match Media’s strategic thinking, knowledge of the digital landscape and how best to connect with potential audiences integrating new digital media with the more traditional. The calibre and proven results of Match’s experience within the video game sector was another deciding factor.”
The distribution company aims to release 10 theatrical films a year with the first campaign being a multi-channel approach for film ‘Hit & Run’ with Facebook activity kicking off the campaign.
